Education CRM · Built for Indian admissions teams

One CRM for your admissions team. Capture, Call, WhatsApp, Enrol.

Capture leads from Shiksha, Collegedunia, JustDial, and Facebook. Route them to the right counsellor. Call, WhatsApp, and nurture till the student enrols — all from one platform built for Indian admissions teams.

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15+ years of CRM experience · 150+ Education Clients · 1,00,000+ sales users

01Course pipeline

COURSES · THIS WEEK

New enquiryCounselledApplicationEnrolled

MBA24 · 14 May

B.Tech18 · 14 May

IELTS11 · 13 May

NEET Coaching9 · 13 May

02Counsellor dialer

LIVE CALL

Riya Sharma

B.Tech enquiry — VIT Vellore

01:42● REC

Note: Wants hostel info, send brochure

InterestedCallbackNot nowJunk

SIM · AUTO-LOGGED

03Student WhatsApp

STUDENT THREAD

Hi Aditya, your PGDM application is received. Counsellor Priya will call you in 30 mins.

Interview scheduled: Tue 14 May, 11 am. Google Meet link →

Can I reschedule to Wed?

TEMPLATE · APPROVED

Trusted by 150+ education companies across India

From small coaching centres to 1000+ employee institutes.

Ingrade Learning

Acadmus Edtech

Ethernal Education

Coursevita

KVR Educational Services

Catalyst Education — Kannur

Catalyst Education — Vadakara

Catalyst Education — Manjeri

Catalyst Education — Calicut

Sri Mahalaxmi Career Guidance

Rankyouhigher

Course Connect (AIM Education)

Vidyaxcel

Intelligents Academy

IAS Darbar

MAAC Ameerpet

Ingrade Learning

Acadmus Edtech

Ethernal Education

Coursevita

KVR Educational Services

Catalyst Education — Kannur

Catalyst Education — Vadakara

Catalyst Education — Manjeri

Catalyst Education — Calicut

Sri Mahalaxmi Career Guidance

Rankyouhigher

Course Connect (AIM Education)

Vidyaxcel

Intelligents Academy

IAS Darbar

MAAC Ameerpet

The problem

This is what admissions chaos actually looks like.

Four failures, on every Indian counsellor floor, right now.

Leads scattered across 4 Excel sheets.

Shiksha, Sulekha, Collegedunia, Careers360 each export differently. Counsellors don't know which student to call first — the fresh MBA enquiry or yesterday's B.Tech list.

Counsellors chat on personal WhatsApp.

Student conversations live on someone's phone. When that counsellor quits, the context walks out the door. Admissions head has zero visibility.

Course-wise routing is manual.

A Python course enquiry goes to the IELTS counsellor because the rotation was by hand. Lead wastes two days before reaching the right person.

First-response takes 3 hours.

By the time a counsellor calls back a Facebook Lead Ad enquiry, the student has already spoken to three competitors. 70% of online enquiries drop off inside 24 hours.

Every education lead lands in one place. No more 4 Excel sheets.

Every education lead lands in one place.

Native integrations with the portals your team already uses. Bulk upload and mobile quick-add for everything else.

See all 15 integrations

8 LEAD SOURCES

JustDial

LOCAL SEARCH

Sulekha

COURSE ENQUIRIES

Shiksha

COURSE ENQUIRIES

Collegedunia

COLLEGE ENQUIRIES

Careers360

COLLEGE ENQUIRIES

Facebook Lead Ads

LEAD FORMS

Google Ads

WEB + ADS

Website & landing pages

OWNED FORMS

ALSO CAPTURED

Walk-ins & offline

CRATIO

Lead hub

247

LEADS / MIN

1.3s

ROUTING

SALES PIPELINE · LIVE

New

₹6.2 L

Aditya Sharma

₹85k

Kavya R.

₹42k

Rohan M.

₹1.2L

Ishaan B.

₹68k

Meera V.

₹55k

Arjun P.

₹1.1L

Qualified

₹4.2 L

Sneha D.

₹58k

Faizal K.

₹2.1L

Divya N.

₹1.6L

Karan S.

₹92k

Ananya G.

₹1.3L

Demo

₹3.8 L

Nikhil T.

₹1.8L

Vikram J.

₹95k

Pooja M.

₹2.4L

Rahul K.

₹1.5L

Won

₹4.2 L

Priya S.

₹1.4L

Sandeep R.

₹2.8L

Indian lead sources

out-of-the-box, no dev

spreadsheets

leads land native in CRM

1.3s

median routing time

territory-aware assignment

100%

sources unified

one pipeline, one report

The playbook

How Cratio runs admissions in four steps.

Capture → Distribute → Engage → Convert. Every step instrumented, nothing falls through.

Capture

Enquiry captured the moment a student submits.

Shiksha, Collegedunia, Facebook Lead Ads, your website form — all land in one inbox. Walk-ins and Excel lists load in seconds.

Distribute

Auto-routed to the counsellor who owns that course and location.

Rules run on source, course, city, qualification, or round-robin. No more "who's calling this one?"

Engage

One-click call, WhatsApp follow-up, notes logged.

Counsellor's phone rings the student — call recorded, disposition captured, next follow-up scheduled. WhatsApp template goes out in the same flow.

Convert

Drip sequences run till enrolment.

Automated nudges across WhatsApp and email keep warm leads warm. No counsellor has to remember who to chase on Tuesday.

The product

The features your counsellor team opens every day.

Five capabilities your admissions head uses every week — shipped in one product, not bolted on.

See every enrolment pipeline side-by-side.

One Kanban per course with stages you define
Filter by counsellor, branch, or source in one click
Drag a lead to "Enrolled" and the workflow fires the confirmation WhatsApp

app.cratio.co/pipeline

MTD · Q2 FY26

Sales pipeline

All

Mumbai

Delhi

BLR

New42

₹6,20,000

Aditya Sharma

Tata Motors

IndiaMART₹85,000

Kavya R.

Shubham Housing

99acres₹42,500

Qualified28

₹4,20,000

Rohan M.

Godrej

Facebook₹1,20,000

Sneha D.

Augmont

Google₹58,000

Demo14

₹3,80,000

Faizal K.

Edelweiss

Referral₹2,10,000

Closed won3

₹4,22,500

Priya S.

CozyNest

99acres₹1,40,000

What you can do

Six ways admissions teams run Cratio.

Every admissions team is slightly different. Here's how the most common workflows land inside Cratio.

Course-wise lead distribution

Route MBA enquiries to MBA counsellors, NEET enquiries to NEET counsellors. Rules run on source, course, city, or round-robin.

Counsellor targets & leaderboard

Daily calls, talk time, first-response time, enrolments per counsellor. Live leaderboard without a separate BI tool.

Course-specific drip nurture

Separate WhatsApp + email cadences per course and per stage. MBA applicants don't get B.Tech content.

Admission workflow

Enquiry → counselled → application → interview → enrolled. Stages you define, automations that fire on each move.

Walk-in & offline lead tracking

Mobile quick-add at the counter, Excel bulk upload, field-event capture — all in the same pipeline.

Parent WhatsApp updates

Interview schedules, counselling reminders, enrolment confirmations go to the parent's number, not just the student's.

CUSTOMER STORY

Before Cratio, our counsellors were chasing Shiksha leads in one tab, Sulekha in another, and WhatsApp on their personal phones. We had no idea who called whom or which course was actually converting. Within a month we had every enquiry landing in one pipeline, course-wise routing, and WhatsApp templates firing automatically. Our first-response time went from hours to minutes — and our team started trusting the system.

Nithya Raghavan, Head of Admissions, Vidyasree Learning, Chennai

RESULTS

First-response time

3× faster

Portals in one pipeline

Counsellors on one dashboard

Proof

The admissions teams we serve.

From a 12-counsellor test-prep centre to a 500-seat institute — one CRM, transparent pricing, every major Indian lead portal.

150+

education companies on Cratio

15+ years

serving Indian sales teams

Every

major Indian portal — native or via no-code

Why Cratio

Generic CRM bends. Cratio is shaped for admissions.

A counsellor team runs on course pipelines, WhatsApp, and the counsellor's own phone. Most CRMs were built for enterprise B2B and bolt these on. Cratio ships them in the box.

Generic CRM bends. Cratio is shaped for admissions.
Capability	Generic CRM	Cratio Education CRM
Course-wise lead distribution	Manual tags, built by your admin	✓Built-in: route by source, course, city, or round-robin
Indian lead portals (Shiksha / Collegedunia / JustDial / Sulekha)	Zapier or custom API, extra cost	✓Native integrations — JustDial, Facebook Lead Ads, IndiaMART, 99acres shipped; Shiksha / Sulekha / Collegedunia / Careers360 via Webhooks, Make, Pabbly, n8n
Counsellor mobile dialer with call recording	Separate dialer tool, separate licence	✓Native Android + iOS app with SIM call tracking and recording
WhatsApp Business API	Add-on module or third-party	✓Integrated inbox, templates, campaigns, chatbot — bundled in Pro
Course-specific drip nurture	Generic email templates	✓WhatsApp + email cadences per course and per stage
Admission workflow stages	Generic "New → Qualified → Won"	✓Stages you define: enquiry → counselled → application → interview → enrolled
Parent communication	Counsellor's personal phone	✓WhatsApp templates to parent number, logged against the student
Counsellor targets & leaderboard	Separate BI tool	✓Built-in — calls, talk time, first-response, enrolments per counsellor
Walk-in & offline lead capture	Excel, re-keyed later	✓Mobile quick-add and bulk Excel upload — same pipeline
Simple Pricing	Complex tiers, upsells	✓₹399 / ₹599 per user/month, published. 18% GST extra.

FAQ

Questions admissions heads ask.

Still stuck? Write to support@cratio.com or book a 20-minute walkthrough.

JustDial and Facebook Lead Ads are native. Shiksha, Sulekha, Collegedunia, Careers360, and your website forms connect through our API, Webhooks, or the no-code route (Zapier, Make, Pabbly, n8n) — a quick setup, not a project.

Run your admissions on one CRM.

CRM, counsellor dialer, WhatsApp — bundled for Indian education teams. 14-day free Pro trial, no credit card.

Book a demo Start 14-day free trial