PRICING

Affordable CRM Plans

14-day free trialNo credit cardCancel anytime

Estimate for 5 users

1 user50 users
Growth

For small teams getting organised. The CRM core, done right.

₹399
per user / month · billed annually (min. 5 users)
Save 33% vs monthly billing
₹1,995/month for 5 users
Stand-alone CRM
Includes
  • Lead Management & PipelineCustom fields, tags, lead distribution, Kanban view
  • Sales ActivitiesTasks, calendar, reminders, email alerts
  • Indian Lead Source IntegrationsIndiaMART, JustDial, 99acres, MagicBricks, Housing, TradeIndia, Facebook Lead Ads
  • Mobile AppFull CRM on Android & iOS
  • Reports & Dashboards
RECOMMENDED
Pro

The full Triad. CRM, call tracking, WhatsApp — one platform.

₹599
per user / month · billed annually
Save 25% vs monthly billing
₹2,995/month for 5 users
CRM · Call Tracking · WhatsApp · Automation
Everything in Growth, plus
  • Mobile Call TrackingSIM call logs, recording, dialer app, post-call disposition
  • Cloud TelephonyIVR, click-to-call, number masking
  • WhatsApp BusinessTeam inbox, templates, campaigns, chatbot & automation
  • Workflow AutomationVisual builder + prebuilt library for assignment, escalation & follow-ups
  • Advanced AnalyticsTelecaller performance, manager KPIs, lead performance
  • API & Webhooks
Enterprise

For teams that need custom forms, custom integrations and a named CSM.

Custom
Tailored to your team
Custom CRM for your business
Everything in Pro, plus
  • Custom FormsTailored modules and field configurations
  • Custom IntegrationsBespoke API work, third-party connectors
  • Offline BillingNEFT, PO, UPI invoicing
  • Dedicated Account Manager
  • Priority Onboarding & Migration

18% GST extra on all plans.

FEATURE COMPARISON

See exactly what’s in each plan

Feature
Growth
Pro
Enterprise
Lead Management
Lead capture
Lead distributionAutomatically routes new leads to the right rep by round-robin, territory, or product — within seconds of capture.
Pipeline / Kanban
Custom fields
Tags
Lead segmentation
Recycle Bin
Sales Activities
Tasks
Calendar
Activity reminders
Team task history
Email alerts on due
Automatic Lead Capture
Website forms
Email to lead
Google Ads landing pages
Facebook Lead Ads
Indian Portal Integrations
IndiaMART
JustDial
99acres
MagicBricks
Housing.com
TradeIndia
Calling
Call logs & analytics
Daily call summary
Mobile Call Tracking (SIM)Logs every incoming, outgoing, and missed call from Android phones using a regular SIM. No VOIP app required.
Mobile Call RecordingRecords calls automatically and syncs audio to the lead's CRM timeline. Managers can review in real time.
Dialer app
Post-call dispositionReps categorise the call outcome immediately after each call — required before it closes in the CRM.
Cloud Telephony (IVR, click-to-call, number masking)Virtual numbers with IVR menus, one-click dialling from the CRM, and masked caller IDs to protect rep privacy.
WhatsApp
WhatsApp Inbox (team)Shared inbox powered by the official WhatsApp Business API. Multiple reps can handle chats without sharing one phone.
Templates
CampaignsBroadcast messages to a contact segment using pre-approved templates. Send time can be scheduled.
Chatbot (Agent)No-code bot that answers FAQs, qualifies leads, and routes to the right team — 24/7, no developer needed.
AutomationTrigger WhatsApp messages automatically on CRM events — form fill, stage change, or silence after N days.
Analytics
Workflow Automation
Visual workflow builderDrag-and-drop rule engine: pick a trigger, set conditions, choose an action. No code. Runs the moment the trigger fires.
Prebuilt workflow libraryReady-made automations for lead assignment, SLA escalation, follow-up nudges, and daily digest reports.
Field-value triggers
Escalation tasks
Email / WhatsApp alerts on triggers
Customization
Basic field customisation
View customisation
Rename modules
Custom Forms (tailored modules)
Reports & Analytics
Sales reports
Lead dashboard
Manager KPIsLive dashboard showing call counts, connection rate, pipeline movement, and revenue by rep and team.
Telecaller PerformanceIndividual scorecards — dials, connected calls, talk time, dispositions, and follow-ups set per day.
Lead PerformanceShows how each lead source converts — volume, speed-to-contact, and closure rate by channel.
Mobile App
Android & iOS app
Full CRM in app
Call tracking in-app
Recording
Notifications & reminders
User Security & Roles
Reporting-based hierarchy
Profile-based securityControls what each user role can view, edit, export, or delete — enforced down to individual fields.
Field-level hide / showHide sensitive fields (price, contact details) from reps who don't need access.
Restrict delete / export / reports
Developer — API & Integrations
API access
Webhooks
n8n, Make, Pabbly, Zapier
WordPress, Google Forms
Custom Integrations (bespoke)Bespoke API work to connect Cratio with internal systems — ERP, billing, or data warehouses.
Support & Success
Email support
Knowledge base & videos
Implementation help
Dedicated Account ManagerA named success manager handles onboarding, training, and ongoing support for the life of the contract.
Priority onboarding
COST COMPARE

What you'd pay elsewhere — for 10 users, all-in, per month

Most teams stitch a CRM, a calling tool and a WhatsApp tool. Here's what that actually costs.

Stack
CRM monthly
Additional WA + calling
Approx total
Remarks
Zoho CRM + separate WA + calling
₹8,000
₹6,500+
~₹14,500+
Three vendors, three invoices, three support queues
Runo + Zoho Bigin
₹5,990
₹5,490
~₹11,480
Runo lacks CRM depth; Bigin lacks real calling and WhatsApp
Kylas (flat, unlimited users)
₹12,999
Extras on top
₹12,999+
Calling and WhatsApp aren't native
Cratio Pro (annual)
₹5,990
Included
₹5,990
Save ~60%Everything bundled — CRM, calling and WhatsApp
Zoho CRM + separate WA + calling
~₹14,500+
CRM monthly₹8,000Additional WA + calling₹6,500+
Three vendors, three invoices, three support queues
Runo + Zoho Bigin
~₹11,480
CRM monthly₹5,990Additional WA + calling₹5,490
Runo lacks CRM depth; Bigin lacks real calling and WhatsApp
Kylas (flat, unlimited users)
₹12,999+
CRM monthly₹12,999Additional WA + callingExtras on top
Calling and WhatsApp aren't native
Cratio Pro (annual)
₹5,990
Save ~60%
CRM monthly₹5,990Additional WA + callingIncluded
Everything bundled — CRM, calling and WhatsApp

A note on Kylas: their flat ₹12,999 is genuinely good if you have roughly 22+ users and don't need bundled calling or WhatsApp. Below that, Cratio Pro is cheaper and gives you the full stack.

Trusted by teams at 1,000+ companies across India

Tata
Godrej
Master Trust
Edelweiss
Shubham
Tata BlueScope
Augmont
GT Holidays
Doctor Mantra
IES
Job Factory
Izee Manpower
Tata
Godrej
Master Trust
Edelweiss
Shubham
Tata BlueScope
Augmont
GT Holidays
Doctor Mantra
IES
Job Factory
Izee Manpower

Teams making the numbers move

Three customers. Three ICPs. Three outcomes you can measure.

Retail · Productivity 3x
“Call tracking feature tripled our sales team's productivity.”
RM
Ravi Mehta
FashionFiesta Apparels
Education · Sales +30%
“Automated WhatsApp follow-ups boosted our sales by 30%.”
MA
Maanav
Excel Academy
Real Estate · Faster response
“Cratio integrated leads from 5 sources, significantly reducing our first response time.”
RP
Rishi Patel
CozyNest
Proof

Numbers after the first 60 days.

Averages across onboarded Indian SMB cohorts in FY26.

47%
faster lead response
median · onboarded cohorts
2.3×
more connected calls
per telecaller per day
30%
lift in WhatsApp close-rate
drip + official API
0
missed follow-ups
SLA escalations on autopilot

Low-risk to start. Easy to leave.

Pay after go-live
No payment until your team is actually using it
Free migration
We move your data from Zoho, Bigin, Runo, Excel
Cancel anytime
No lock-in. Export your data on exit
Data hosted in India
Indian data residency
Dedicated CSM on Enterprise
Named success manager from day one
FAQ

Pricing — the questions we get asked most

Can't find your answer? Write to us at hello@cratio.com.

The trial is on the Pro plan, fully featured, and requires no credit card. You add payment details only when you decide to continue after day 14.

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sales lead again.

Automate. Track. Close. One platform, three capabilities. Pay after go-live.

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