Trusted by 100+ real estate companies across India
From single-project builders to 150+ broker channel-partner firms.
This is what real-estate sales chaos actually looks like.
Four failures, on every Indian builder and broker floor, right now.
How Cratio runs project sales in four steps.
Capture → Distribute → Engage → Convert. Every step instrumented, nothing falls through.
Capture
99acres, MagicBricks, Housing.com, NoBroker, Facebook Lead Ads, your website — all land in one inbox. Walk-ins and CP referral lists load in seconds.
Distribute
Rules run on source, project, configuration (1/2/3BHK), budget, city, or round-robin. No more "who's calling this one?"
Engage
RM's phone rings the buyer — call recorded, disposition captured, next follow-up scheduled. Site-visit invite goes out on WhatsApp in the same flow.
Convert
Automated nudges on WhatsApp keep warm buyers warm. Site-visit reminders the day before and morning-of cut no-shows. Token and booking stages fire confirmation workflows.
The features your sales team opens every day.
Five capabilities your sales head uses every week — shipped in one product, not bolted on.
See every project's pipeline side-by-side.
- One Kanban per project with stages you define — new enquiry → site visit → token → booked
- Filter by broker, city, configuration, or source in one click
- Drag a lead to "Booked" and the workflow fires the confirmation WhatsApp
Six ways real-estate teams run Cratio.
Every builder and broker firm runs slightly differently. Here's how the most common workflows land inside Cratio.
Project-wise & city-wise lead distribution
Route 3BHK enquiries to the 3BHK team, plot enquiries to the township team, Mumbai leads to Mumbai brokers. Rules run on source, project, configuration, budget, or round-robin.
Broker targets & leaderboard
Daily calls, talk time, first-response time, site visits, bookings, revenue per broker. Live leaderboard on the Manager KPI dashboard — no separate BI tool.
Project-specific drip nurture
Separate WhatsApp cadences per project and per stage. Pre-launch buyers get teaser content; launch buyers get pricing; RTMI buyers get possession updates.
Sales workflow
Enquiry → site visit → token → booking → agreement. Stages you define, automations that fire on each move.
CP referrals & walk-in capture
Mobile quick-add captures a site-office walk-in in 15 seconds. Channel-partner referral lists bulk-upload in one click. Same pipeline, same distribution rules.
Co-applicant & family WhatsApp
In Indian real-estate, the buyer's spouse or parent is in every decision. Send floor plans and site-visit confirmations to both numbers — logged against one lead.
The real-estate teams we serve.
From a 5-RM broker firm to a 150-user multi-project builder — one CRM, transparent pricing, every major Indian property portal.
Generic CRM bends. Cratio is shaped for real-estate sales.
A project-sales team runs on project pipelines, site visits, WhatsApp, and the broker's own phone. Most CRMs were built for enterprise B2B and bolt these on. Cratio ships them in the box.
Questions real-estate sales heads ask.
Still stuck? Write to support@cratio.com or book a 20-minute walkthrough.