WhatsApp at scale — run by finance, education, real estate and D2C teams
500+ teams on the official Business API
Your WhatsApp is a goldmine. And a liability.
Four ways WhatsApp quietly leaks revenue — and four places Cratio closes the leak.
A two-minute chatbot that only escalates when it needs to.
Keywords and stage conditions decide when Cratio replies for you — and when the conversation hands off to a human agent.
One shared inbox. Every conversation on the right agent's screen.
See the whole team's WhatsApp queue. Assign, reassign, tag, and silence noise — without the reps ever leaving the chat.
Depth where WhatsApp actually lives — not just another messaging tool.
Four capabilities every WhatsApp manager weighs before signing a contract.
Know which broadcast actually made money.
Every broadcast is tracked — delivered, read, clicked, replied, revenue. See the campaigns that converted, the segments that opened, the templates that got ignored.
- Delivery, read, click and reply tracked per message
- Revenue attribution when the CRM pipeline advances
- Export to Excel, Sheets or BI tools
- Segment-level heatmaps show where the response actually came from
Stop flying blind on campaign performance.
Drip sequences that pause when the lead replies.
Schedule a seven-touch follow-up — Day 0 welcome, Day 2 testimonial, Day 5 offer, Day 7 close. The moment the lead replies, Cratio stops the auto-drip and hands the conversation to a human. No awkward 'sorry, ignore the last auto-message' moments.
- Multi-step drip with delays and branches
- Auto-pause on human reply — configurable resume rules when the lead goes cold
- Merge fields carry name, project, agent or any custom attribute
- Trigger drips from pipeline stage, source or any custom field
Conversation pipeline — not a chat list.
Every WhatsApp thread is a lead record with a stage. New → Qualified → Quoted → Won. Drag across stages like a CRM deal — because it IS a CRM deal. Chat history, call log, WhatsApp thread — one record, one manager view.
- Chat pinned to the lead record — not the agent's phone
- Stage moves auto-update the CRM pipeline
- Manager sees the full pipeline, not a rep's inbox
- Audit trail per lead — every message, every stage move, every handoff
WhatsApp + CRM — one record, not two tools.
Route the right chat to the right agent.
Round-robin by team, skill, language or product interest. VIPs go to the right rep on the first touch. Off-duty reps are skipped automatically. Overflow routes to the chatbot or the next-available human.
- Round-robin, skill, language and territory routing
- Absence and workload rules skip off-duty or over-capacity reps
- VIP priority queue for high-value sources
- Chatbot fallback when the team is at capacity
Email opens at 25%. SMS at 20%. WhatsApp opens at 98%.
Your audience already uses it. They already trust it. They just need you to show up on the channel they actually read.
From zero to first broadcast.
Four steps. Live in a day.
Connect
15 minutes, green-tick verification included. If you don't have a Business API number yet, we apply on your behalf.
Design
Drag-and-drop visual builder. Starter templates for real estate, education and finance. Live in an hour.
Automate
Let the chatbot handle tier-1 conversations around the clock. Broadcasts run on a schedule. Drips fire from pipeline stage changes.
Measure
One dashboard. Optimise templates weekly. Raise the Meta quality score week on week.
WhatsApp numbers, not industry averages.
Across onboarded education, finance and real estate cohorts running 5,000+ broadcasts per month.
Questions WhatsApp managers ask before signing.
Can't find your answer? Write to hello@cratio.co.