Financial Services CRM · Built for Indian finance teams

One CRM for lending, insurance, and wealth teams. Capture. Call. WhatsApp. Close.

Capture leads from Paisabazaar, PolicyBazaar, BankBazaar, and Facebook. Route them to the right RM, DSA, or agent. Call, WhatsApp, and collect KYC till the file closes — all from one platform built for Indian finance teams.

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15+ years serving Indian sales teams · 500+ customers · Lending, insurance, broking

01Pipeline

COURSES · THIS WEEK

New leadQualifiedSanctioned / IssuedDisbursed / Active

Home Loan24 · 14 May

Term Insurance18 · 14 May

Demat A/c opening11 · 13 May

Gold Loan9 · 13 May

02RM dialer

LIVE CALL

Rahul Kapoor

Home Loan enquiry — ₹65L, Gurgaon

01:42● REC

Note: Needs rate comparison — sent two lender quotes

QualifiedCallbackNot eligibleDND

SIM · AUTO-LOGGED

03Customer WhatsApp

STUDENT THREAD

Hi Rahul, your home loan pre-approval is ready. Please share PAN + Aadhaar for KYC →

Doc reminder: Last 3 payslips + bank statement — by Fri

Can I come on Saturday for docs?

TEMPLATE · APPROVED

Trusted by finance teams across India

From single-product DSAs to multi-product broking houses and insurance majors.

Finkurve Financial Services

2nidi Financial Services

Purvaja Fincap

Eshin Broking

Aarna Wealth Management

Snowball Wealth

WFL Financial Services

Investorise Advisor

Finworld Services

Health Wealth Financial Solutions

ITS Financial Services

Prospira Finreal Consultancy

Vikatan Wealth

Fly Hi Financial Services

Sivasaravana Chit Funds

Sublime Solutions (DSA)

Finkurve Financial Services

2nidi Financial Services

Purvaja Fincap

Eshin Broking

Aarna Wealth Management

Snowball Wealth

WFL Financial Services

Investorise Advisor

Finworld Services

Health Wealth Financial Solutions

ITS Financial Services

Prospira Finreal Consultancy

Vikatan Wealth

Fly Hi Financial Services

Sivasaravana Chit Funds

Sublime Solutions (DSA)

The problem

This is what multi-product telecalling chaos looks like.

Four failures, on every Indian finance floor, right now.

Aggregator leads arrive already cold.

Paisabazaar, BankBazaar, and PolicyBazaar drop 40 leads a day — half are duplicates, a chunk is DND, the rest has four competitors dialling in parallel. Speed to first call decides the deal.

RMs juggle three products in one head.

One rep runs home loan + personal loan + term insurance. Context slips between products. The borrower who asked for a top-up last month becomes a cold lead this month.

Telecallers work on personal phones.

DSAs close from the road, insurance agents reply on WhatsApp from their own number. When the rep leaves, the relationship walks out.

Long cycles, no visibility.

A home loan takes three weeks from enquiry to disbursal. By week two, the branch manager has no idea which files are stuck at KYC, which are waiting on the lender's credit team, which the RM simply forgot.

Pick your line of business

Every finance lead lands in one place. No more scattered Excels.

Every finance lead lands in one place.

Aggregator feeds, Facebook, and walk-ins — all captured in one pipeline, routed product-wise to the right DSA.

See all 15 integrations

8 LEAD SOURCES

BankBazaar

LOAN AGGREGATOR

Paisabazaar

LOAN AGGREGATOR

IndiaLends

LOAN AGGREGATOR

Paisakart

LOAN AGGREGATOR

Facebook Lead Ads

LEAD FORMS

Google Ads

WEB + ADS

Website & landing pages

OWNED FORMS

DSA / partner referrals

PARTNER UPLOADS

ALSO CAPTURED

Walk-ins & offline

CRATIO

Lead hub

247

LEADS / MIN

1.3s

ROUTING

SALES PIPELINE · LIVE

New

₹6.2 L

Aditya Sharma

₹85k

Kavya R.

₹42k

Rohan M.

₹1.2L

Ishaan B.

₹68k

Meera V.

₹55k

Arjun P.

₹1.1L

Qualified

₹4.2 L

Sneha D.

₹58k

Faizal K.

₹2.1L

Divya N.

₹1.6L

Karan S.

₹92k

Ananya G.

₹1.3L

Demo

₹3.8 L

Nikhil T.

₹1.8L

Vikram J.

₹95k

Pooja M.

₹2.4L

Rahul K.

₹1.5L

Won

₹4.2 L

Priya S.

₹1.4L

Sandeep R.

₹2.8L

Indian lead sources

out-of-the-box, no dev

spreadsheets

leads land native in CRM

1.3s

median routing time

territory-aware assignment

100%

sources unified

one pipeline, one report

The product

The features your RM, DSA, or agent opens every day.

Five capabilities your finance sales head uses every week — shipped in one product, not bolted on.

See every loan pipeline side-by-side.

One Kanban per product — home loan, personal loan, gold loan — with stages you define
Filter by RM, DSA, branch, or source in one click
Drag a file to "Disbursed" and the workflow fires the confirmation WhatsApp

app.cratio.co/pipeline

MTD · Q2 FY26

Sales pipeline

All

Mumbai

Delhi

BLR

New42

₹6,20,000

Aditya Sharma

Tata Motors

IndiaMART₹85,000

Kavya R.

Shubham Housing

99acres₹42,500

Qualified28

₹4,20,000

Rohan M.

Godrej

Facebook₹1,20,000

Sneha D.

Augmont

Google₹58,000

Demo14

₹3,80,000

Faizal K.

Edelweiss

Referral₹2,10,000

Closed won3

₹4,22,500

Priya S.

CozyNest

99acres₹1,40,000

What you can do

Six ways finance teams run Cratio.

Every finance floor is slightly different. Here's how the most common workflows land inside Cratio — switch the pill above to see lending, insurance, or broking variants.

Product-wise + branch-wise distribution

Home loan enquiries to the home-loan desk, personal loans to the PL team, gold loans to the branch RM. Rules run on source, product, city, ticket size, or round-robin.

RM / DSA targets & leaderboard

Calls, talk time, first-response, logins and disbursements per rep. Live leaderboard without a separate BI tool.

Product-specific drip nurture

Separate WhatsApp + email cadences per product and per stage. Home-loan applicants don't get personal-loan content.

KYC → sanction → disbursement workflow

Stages you define for each loan product. Automations fire on each move — WhatsApp nudges, task creation, branch-manager alerts.

Walk-in + branch-visit capture

Mobile quick-add at the branch in 15 seconds. Field-event capture for DSAs on the road. Same pipeline, same distribution rules.

Co-applicant WhatsApp updates

Loan files need co-applicant signatures and KYC. WhatsApp templates go to the co-applicant's own number, logged against the main lead.

The playbook

How Cratio runs finance sales in four steps.

Capture → Distribute → Qualify → Close. Every step instrumented, nothing falls through.

Capture

Enquiry captured the moment it lands.

Paisabazaar for home loans, PolicyBazaar for health covers, Facebook Lead Ads for demat openings — all funnel into one inbox. Walk-ins and Excel lists load in seconds.

Distribute

Auto-routed to the RM, DSA, or agent who owns that product and branch.

Rules run on source, product, city, ticket size, or round-robin. Product-specific DSAs see only their lines; branch managers see their branch.

Qualify

Call, WhatsApp, collect KYC docs — all logged against the lead.

The rep's phone rings the borrower — call recorded, disposition captured. WhatsApp template fires for PAN, Aadhaar, and payslip collection. No more doc chases over personal WhatsApp.

Close

Track till disbursement, issuance, or first trade.

Custom stages for loan files, policy applications, and demat openings. Workflows fire renewal, cross-sell, and anniversary nudges without the rep having to remember.

CUSTOMER STORY

Before Cratio, our Paisabazaar and BankBazaar leads were sitting in two Excels and our DSAs were chasing files on personal WhatsApp. Nobody knew which file was at KYC, which was waiting on the credit team, which was already disbursed. Within a month we had every enquiry landing in one pipeline, product-wise routing to the right DSA, and WhatsApp templates firing for KYC docs and sanction updates. Our first-response time dropped from hours to minutes and our branch managers could finally see the whole book.

Priya Menon, Head of Sales, Asha Housing Finance, Mumbai

RESULTS

First-response time

3× faster

Portals in one pipeline

RMs on one dashboard

Proof

The finance teams we serve.

From a 20-DSA home-loan shop to a 150-RM broker desk — one CRM, transparent INR pricing, every major Indian aggregator connected.

500+

customers across India

15+ years

serving Indian sales teams

Lending · Insurance · Broking

one platform, three lines of business

Why Cratio

Generic CRM bends. Cratio is shaped for Indian finance teams.

Finance sales runs on product-wise pipelines, the rep's own phone, and WhatsApp doc flows. Most CRMs were built for enterprise B2B and bolt these on. Cratio ships them in the box.

Generic CRM bends. Cratio is shaped for Indian finance teams.
Capability	Generic CRM	Cratio Finance CRM
Product-wise lead distribution (home loan / PL / life / health / MF / equity)	Manual tags, built by your admin	✓Built-in — route by source, product, city, ticket size, or round-robin
Indian aggregators (Paisabazaar / BankBazaar / PolicyBazaar / MyInsuranceClub / IndiaLends)	Custom API, extra build	✓Facebook Lead Ads + IndiaMART + JustDial native; aggregators via Webhooks / API / Make / Pabbly / n8n — setup in minutes
RM / DSA mobile dialer with call recording	Separate dialer tool, separate licence	✓Native Android + iOS app with SIM call tracking and recording
WhatsApp Business API for KYC, sanction updates, renewal reminders	Add-on or third-party	✓Integrated inbox, templates, campaigns, chatbot — bundled in Pro
DND-aware outbound calling	Not in the box	✓DND flag on lead record, excluded from campaigns, call recordings for audit
Renewal + anniversary workflows	Generic email drips	✓Workflow automation branched by product, stage, lead tag — WhatsApp + email
Cross-sell view (home-loan → insurance, demat → MF)	Separate BI query	✓Cross-sell cadences via tags + segments + WhatsApp — no BI tool needed
Co-applicant / nominee tracking	Single-contact record	✓Custom fields + WhatsApp templates to co-applicant / nominee number
Walk-in + branch-visit capture	Excel, re-keyed later	✓Mobile quick-add + bulk Excel upload — same pipeline
Simple Pricing	Complex tiers, upsells, USD list	✓₹399 / ₹599 per user/month, published. 18% GST extra.

FAQ

Questions finance sales heads ask.

Still stuck? Write to support@cratio.com or book a 20-minute walkthrough.

Facebook Lead Ads, IndiaMART, and JustDial are native. The aggregators connect through our API, Webhooks, or the no-code route (Make, Pabbly, n8n, Zapier) — a configuration, not a project. Most teams wire 3–4 feeds in the first week.

Run lending, insurance, and wealth on one CRM.

CRM, RM dialer, WhatsApp — bundled for Indian finance teams. 14-day free Pro trial, no credit card.

Book a demo Start 14-day free trial