Trusted by 1,000+ sales teams across India
Real estate · Education · Financial services · Agencies · Manufacturing
Leads are leaking. Every week. From every side.
Four places your sales team quietly loses revenue — until Cratio closes each one.
One system where leads, calls and chats stay in sync.
Data lives in one place. Workflows cross all three. Reports reconcile.
Five modules. One codebase. One invoice.
Every module shares data, workflows and reports. No plugin zoo. No partner phone system. No separate WhatsApp tool.
Drag leads across stages you define. Close with confidence.
- Kanban, list and calendar views — switch without re-setup
- Custom fields, tags, age-in-stage and bulk actions
- Role and territory permissions — reps see only their leads
Deep where it matters.
Four capabilities every CRM buyer weighs — done properly for Indian sales teams.
Capture every lead — from every source Indians actually use.
Native integrations with the portals your buyers fill forms on. No Zapier middleware. No DIY webhooks. Leads land in the CRM within seconds of the form submit.
- IndiaMART, JustDial, 99acres, MagicBricks, Housing, TradeIndia — direct API
- Facebook Lead Ads, Google Forms and website forms — out of the box
- Zapier, Make, Pabbly, n8n and REST webhooks for anything else
- Duplicate detection and auto-merge so no lead is counted twice
Ship lead capture in hours — not weeks of developer time.
Distribute leads so no one sits idle — and no lead sits cold.
Pick a rule per source, per product, per zone. Override for VIP leads. SLA timers auto-escalate cold leads to the manager before they die.
- Round-robin, weighted, by territory, by product interest, by skill
- Absence rules and workload caps — off-duty reps skipped automatically
- SLA timers trigger re-assignment and manager alerts when a lead cools
- Full audit trail — you can prove which rep got which lead, and when
Work the pipeline from your phone. Every call logged.
Cratio's Flutter app turns team phones into a call centre. Every incoming, outgoing and missed call on the rep's SIM is logged — no separate dialler, no extra hardware, no telephony contract.
- SIM call auto-log with duration, disposition and recording
- One-tap WhatsApp from the lead record, notifications and task reminders in-app
- Offline-first — syncs when the rep is back on signal
- Optional cloud telephony connector for teams that want it
Your team already has Android phones. That's all they need.
Automate the follow-ups reps keep forgetting.
Build a workflow in a visual canvas. Set a trigger — new lead, stage change, field update. Chain WhatsApp templates, emails, tasks and delays. Ship in minutes, without a developer.
- Visual builder with 30+ prebuilt templates you can fork
- WhatsApp drip sequences, email cadences and task reminders
- Stage-triggered automation and SLA escalation
- Exceptions handled — workflows pause when a rep replies
From lead to won.
Four steps. Every touch instrumented. Nothing slips.
Capture
IndiaMART, Facebook, website, JustDial — leads land in Cratio within seconds of the form submit.
Distribute
Round-robin, territory, product, skill — leads go to the right rep's phone automatically.
Engage
SIM calls auto-log. Templates one tap away. Every touch threaded to the lead record.
Automate
SLA timers, drip sequences, manager escalations — set it up once, run it forever.
Numbers after the first 60 days.
Averages across onboarded Indian SMB cohorts in FY26.
Teams across India run sales on Cratio.
Pick your industry for the deep playbook — portals, pipeline, workflows and dashboards tuned to how your buyers actually work.
Questions buyers ask before signing.
Can't find your answer? Write to hello@cratio.co.